The Problem
Latin dancing has become very popular in Israel over the last few years.
There are many clubs that teach different types of Latin dancing in all of Israel.
Even though the number of dancers appear to be rising, most dancers are having trouble finding partners to dance with, in order to go to lessons with and improve their dancing skills, in and out of the dance clubs.
Which brings up another problem - The lack of a single platform that unifies all Latin dancers in Israel and supports finding dancing partners, instructors or dance studios and events.
I have conducted a survey among dancers from the “Latin scene” that indicated the main issues:
81%
Difficulty finding someone who suits me
It is hard to find someone with good energy and chemistry, who leads or is being led in a precise way while dancing and maintains good friendly communication.
Also, someone who is giving and receiving the right feedbacks, feeling comfortable with and lives close geographically.
25%
The lack of personal bonds outside the club
When dancers don’t go to clubs regularly- They don’t know enough people, therefore, they don’t have contact with other dancers outside of the club.
Also, they lack personal bonds with other dancers from the “Scene”.
56%
Fear of refusal
Many dancers are afraid of rejections. They are afraid that when they ask someone to dance with them they will get refused.
They do not know how to approach and gain confidence.
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Persona
The solution
A single platform that acts as a social network for all Latin dancers in israel.
The app will give dancers the chance to connect with other dancers / instructors and get in touch with clubs regarding Latin dancing.
The app will include videos of online lessons, articles containing tips for dancers and performances of professional dancers.
It is also suited to those who cannot afford to buy new books.
Readers can connect with other readers with matching taste and get references for more reading material.
User flow
The process of building the app took creative thinking especially with the fact such a platform that unifies all dancers doesn’t exist yet.
The biggest inspiration was Facebook that is known to be the largest social network in 2020.
I took some features that I liked, Implemented them in the app with many modifications so it would suit the Latin dance “Scene”.
The design
Red color to illustrate the sensation couple dancing are related to.
Photos of dancers indicates that the app is meant for dancers since the very first use of the app.
The logo speaks spanish and the font was taken by the inspiration provided by Salsa/Bachata clubs along with the illustrations of a couple dancing in a known pose of Latin dancing.
Onboarding
In the onboarding process of the app, the user is required to fill in their personal details and log in with Facebook - that is the fastest and the most efficient way.
Connection through Facebook allows the user to sync their friends list and immediately connect with other users that are already in the app and be able to make new connections with new users.
The details-filling step while logging in is mandatory so the initial entrance to the app will be smoother and easier.
Improving dancing skills
Articles containing tips from skilled dancers and instructors will help improve style and may help overcome fear and insecurity that usually strikes new dancers.
Uniting dancing clubs and studios
Listing a searchable database of clubs and studios around the country so the user can log into the app and filter by range/city/location of the club, dancing style, level and average age of the dancers.
Getting in touch with clubs - a way to correspond or talk to a member of the staff for additional questions.
The added filters makes the search for the right club that much easier and provides the basic information about the nature of the club.
Instructors
Finding an instructor with the ability to filter the instructor database by level, price, age, height, styles, experience and more.
Social community
Writing posts, uploading pictures & videos, likes, comments and connecting with people with the initial common ground of dancing.
Someone to dance with
Searching for partners for couple dancing in clubs or elsewhere, only people who match my criteria will be able to see the request and reply with a personal message.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.